In today’s times, so many films get released every Friday...

All thanks to the growing multiplex culture, there is an aggressive scramble for targeting various niche audiences through unique offerings. The denizens of the film industry have entertained us with intense drama like Omkara, a string of comedies like Golmaal and Malamaal Weekly, thrillers like Gangster and even one day capers like Taxi Number 9.2.11. As far as innovation in film making goes, 2006 proved to be an improved sequel (naturally!) over 2005. Long gone are the days when pasting film posters around city streets and regular teasers were all that producers did to get crowds to theatres. As prerelease controversies become more or less non-controversial and the once reliable ‘formula films’ become unreliable, every one in the industry now swears by the powers of ‘marketing’ and how! Thumps Sameer Joshi, Head, Marketing, Mukta Arts, “In today’s times, so many films get released every Friday, there is a lot of clutter. To get noticed and occupy consumer mind space, one needs to be smart, clever & innovative in marketing efforts.” Says Subho S. Bhattacharya, CEO, Planman Motion Pictures, “With silver & golden jubilees becoming rare, the latest trend is to get maximum Return on Investment (ROI) before the film even hits the screen and ensure good first week collections”. And for that, filmmakers are using every trick of the trade. For complete information on IIPM Articles, please click here... , Also visit: Arindam Chaudhuri Initiative

Source: B&E and IIPM Publications